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Earnings Season Outlook: Tech, Payments, Energy, and the K-Shaped Economy

The GAR Desk | Jan 26, 2026 |

Earnings Season Outlook: Tech, Payments, Energy, and the K-Shaped Economy

Summary

A strategic preview of the upcoming earnings week, highlighting key stocks, technical setups, guidance risks, and major market themes investors should watch.

Market Watch

Economic Data

📚 Deep Dive 📚

Earnings Week Preview: What We’re Watching and Why It Matters

We’re heading into one of the most important earnings weeks of the quarter, with leadership names reporting across tech, payments, industrials, energy, and consumer spending. Below are my initial thoughts and positioning framework — not guesses, but where the risk/reward and narrative may tilt.

As always, earnings are less about the headline number and more about guidance, tone, and forward demand signals.

earnings_wsrs.png


✈Boeing (BA) — Profit Taking Risk

Boeing has had a strong run, and from a technical standpoint, it wouldn’t surprise me to see profit-taking into earnings. That doesn’t mean structural weakness — but short-term digestion after a rally is healthy. This is one to be cautious with into the print.


Starbucks (SBUX) — Unusual Options Activity

We’re seeing UOA on the call side, which tells me someone is positioning for upside. That doesn’t guarantee a move, but it does elevate SBUX on the watchlist. This could be tied to expectations around stabilization in traffic or margin commentary.


Microsoft (MSFT) — Bullish Structure, Guidance Is the Wild Card

Microsoft is technically interesting here. Price is holding support, and we may be seeing the early stages of a wedge-style reversal breakout, which is constructive.

That said, the only real risk is guidance — and that’s the one variable we can’t control. Structurally bullish, but guidance will determine follow-through.


Apple (AAPL) — Due for a Bounce

Apple looks oversold and due for a relief bounce. This doesn’t require heroic news — just stable commentary. Even neutral guidance could be enough to spark a technical rebound.


Meta (META) & 💳 Mastercard (MA) — Still Like These a Lot

I continue to like both names:

  • Meta: Advertising demand resilience remains strong.
  • Mastercard: Transaction volume + affluent consumer exposure continues to be a tailwind.

These are high-quality earnings stories with strong secular backdrops.


Altria (MO) — Quiet Strength

Not flashy, but steady. Defensive cash-flow names like this tend to get attention when volatility rises elsewhere.


SanDisk — The One to Watch in Memory

SanDisk could be a big tone-setter for the entire memory space. If results and guidance confirm stabilization or recovery, this may lay the foundation for broader strength across memory-related names.

This one matters beyond just the stock itself.


American Express (AXP) — K-Shaped Economy in Action

AXP stands out because it skews toward affluent consumers, and that group continues to do the bulk of the spending. This is the clearest real-time example of a K-shaped economy, and it supports the case for a bounce if commentary confirms resilient demand.


Energy Majors — Breakout Mode

Energy continues to show technical breakouts across the majors. If earnings confirm disciplined capex and stable demand, this sector remains one of the cleaner risk-reward setups on the board.


Final Thought

This is a week where guidance will matter more than beats or misses. The market already knows the numbers — what it’s trying to price now is what comes next.

We’ll stay flexible, react to the data, and trade the reaction — not the headline.

As always: no setup, no trade.

GAR Capital


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